VITA LIBERATA

Founded by CEO Alyson Hogg in 2003, Vita Liberata began life as a skincare destination. Building on her experience and knowledge, Alyson went on to explore the formulation of self tan in 2007. Determined to remove all the barriers usually associated with self-tanning, Alyson was resolute in her ambition to make Vita Liberata the world’s first completely non-toxic tanning brand.